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I wanted to spend the month of February exploring LOVE ! In all aspects. Its the perfect time to get reaccquainted with the most important love of your life! YOU. So lets dive right into it.

We spoke a couple of weeks about this very topic. Ive noticed that a lot of my sister stylists seem to have the very same thing in common with each other a lot of times. They struggle with being able to price their services for what they feel they deserve. This topic is very two fold in nature, Realizing that if you want to be paid what you feel you deserve, Clients are going to want more than satisfactory results. You will have to serve them an exceptional experience.

The Beauty Business has evolved so much, Everyone is in on this multi billion dollar industry. Gone are the days of just walking in and being able to get a shampoo, trim and style for 40 bucks! Or sitting in a traditional salon for hours that was equivalent to full day of work. Now with Real Estate Developers are getting in on our industry and creating boutique salon units that stylists and anyone in the beauty industry can use to build and grow their own individualized brand.

They are becoming more and more popular for those who want to come out from under the umbrella of larger salons , sharing their hard earned profits , working twice as hard for less money.

Someone started thinking that this industry could use an amazing shift in how the game is played. Leading to the birth of Salon Suites Allowing Stylists their own platform to display their creativity like never before. On their own time, their own terms and at their very own price points! And they were willing to take the leap for their Star to shine!

This concept though, isn’t for the faint of heart. Because even though, Salon Suites have been around for over 20 years, The debut of Social Media wasn’t! And the combination of them toppled with the power of the internet, has created a whole new way of doing business, and if you want to be that Cream of the Crop, you better deliver! Because now with the growth of our industry comes the need to be the most qualified stylist to do the job. But at the same time, it all get down to the most most simplistic action.

Clients are willing to pay for that. They seek out that more that any other aspect when looking for a stylist! They want an unforgettable experience. And now with boutique salons everywhere, there has become a buffet style of choosing from so many stylists out there, how do you rise to the top of the buffet instead of just being picked over? Delivering the most unforgettable service!

Go beyond what the others are offering, I often look at a lot of other stylists and they all start to look the same, because they all offering the same service! Even their social media, it starts to look identical! Stand out from the norm! Take your best skillsets and perfect them down to the last layer. Because no one can do that thing better than you! The service that you do the most, hint hint, is the service that you do the best!!!

Everytime a clients walks thru your door, you are the host that is about to entertain them. Your environment is your home, how would you treat a quest that came to your home? Wouldn’t you lay it all out for them? Making sure everything was company ready and you are hosting them , to make sure they enjoy your company, and the time you spend with them?

When a client graces your chair with their presence, you should be ready to give them a unique experience, every time, even if its a regular client, every visit should be exceptional, to make them remember why they chose you in the first place!

And when you remember that, toppled with enjoying what you do, it will show in your work, I promise you!and You will feel confident in charging what you feel you deserve, because you know the value you added to each experience and the client will never have a problem with paying ! Trust me. Thats what they came for! Why wouldn’t they!

So continue to utilize the tips, wisdom and all the education that Lady Boss has to share to up level your business, and cultivate your dream clientele, create your ideal client experience and put it on repeat, and then watch your business grow and expand like no other!

As the seasons change and the chill starts to meet you in the mornings.

I often have the thought of where I started and how far I’ve come. Its the most humbling thought. Because it reminds me of all the test, trials , teachable moments, and blessings I have received along the way.

How I arrived in this place of gratitude and thankfulness, in a scaled down version of Darwin, its not the Strongest, or the most Intelligent that survives.

I hope the latter was correct. If you think about this for a moment, you are running a business, and she is there to receive a service for which you are being paid. That is your core area of focus. Give her top notch service, because you are the expert.

She’s coming to you for the way that you make her look and feel. She also would love to know how to maintain and recreate what you do for her at home. Create an atmosphere thats about what she came for. Converse about her Hair, not her personal life, its ok to listen, not judge, don’t get involved. thats when it turns into more, Stay in control of your chair and time, that also helps to keep the session going and staying on time by not getting too deep with clients, you want to keep it warm, welcoming and friendly, but always keep it professional and keep it moving. Let her share with you, the likes and challenges about her hair and take the time to really listen. That is one of the biggest complaints amongst clients, they feel their stylist, doesn’t listen to them.

Take notes and put in the most memorable things about her, so the next time she returns, it will be the key thing about your visit with her that you remember. Of course you are recording everything you used doing your styling session as well. That way you can also make professional recommendations for at home care, and show her how to recreate her look using her new products. That’s also another way to increase your retail sales by making sure your client leaves with the very things she needs to make styling at home a breeze. Its a win win!

You would be surprised how many clients don’t get this very basic but important transaction when they are having salon services! Because we tend to veer off in another direction instead of staying the course and keeping the whole experience about why she came to you.

We need to be mindful to set Professional boundaries with our clients. Run your business. Your business is your business, not their business! We tend to get too personal, familiar, We become besties, therapists and practically family instead of staying The Expert and doing what we do best. Do your job. It doesn’t take away from you getting to know your client, but get your priorities in order. When we tend to blur the lines by getting too familiar, it affects your ability to run your business, On a level where you want to see growth. It screws taxes your bottom line. You begin to catch feelings and things change and you become lax in the running of your business, I.E, discounts for family and friends. Because of the blurred lines. You would never charge them full price, You are running your business off of your emotions, because they basically made you maid of honor at their wedding, instead of working that wedding, you were in it! Get where im going here? Think about this the next time your client checks in, Theres no feelings in business! Set the tone! Create the professional environment that you would like to see, close that sale! Book her next appointment! Run your business like a business or you will be out of business!

Its been a moment since I’ve had time to sit and get my thoughts on the screen, but I haven’t forgot about You! I’ve been busy, summer is a very crazy time for me, with clients and juggling family and trying to create work life balance.